WEAR

For the launch of WEAR, one of Asia’s first fashion NFT marketplaces, I designed the landing page and interactive prototype to introduce the brand’s fusion of digital collectibles and physical fashion. The design aimed to engage Millennial and Gen Z audiences, particularly within gaming culture, by visually bridging the tangible and virtual worlds. Collaborating closely with the founders and partners, including eyewear brand A. Society and artist Lousy. I translated their vision into an accessible, compelling digital interface that could communicate both the product’s aesthetic and its innovative NFT integration. This project marked Wear’s first public presence and set the tone for its future collaborations and high fashion partnerships.