CoReality

CoReality is a platform developed by Gusto Labs for managing and showcasing 3D and AR content. Built to support creators and enterprises, it includes three core components: Hub, Cloud, and SDK — each enabling immersive, mobile-first digital experiences. As part of the rebrand, I led the redesign of the logo lockup to reflect the platform’s modular structure and technical sophistication. The new identity system introduces a clean, geometric typographic mark optimized for digital use, with flexible lockups to accommodate sub-products and ensure visual consistency across all touchpoints. The refresh positioned CoReality as a scalable, future-ready platform, enhancing its brand recognition within the immersive tech space and aligning it with Gusto Collective’s forward thinking BrandTech vision.