PARABOLA

An aleatoric tea bar provides an indeterminate tea culture experience. The brand expression from the restaurant's ideology, naming, logo, typography, and color to patterns, is conceptually focused on the idea of flow, balance, and chance from Fluxus—an avant-garde movement from the late 1950s that embodies the concept of our unstable life. The parabola encompasses an idea of transformation from chaos to calm, acknowledging the inevitability of an intense atmosphere, uncertainties, or disappointments within life's course. The tea bar seeks to bring balance and tranquility to the mind and body by focusing on innovation, aiming to deliver an exquisite sensory experience through its curation of artisanal tea products. The visual identity is designed to be adaptable, featuring patterns made of horse betting tickets and the identity of dice. Both elements accommodate life's unique happenings and chances. In essence, PARABOLA is a place where you can embrace the unpredictable beauty of life while enjoying a calming and delightful tea experience.